Posted on Monday, December 5, 2016
Address : Cyprus Road, Heysham
Price: £280,000
Sold For: Full Asking Price
Time On The Market: 4 days
Number of viewings: 3
We were delighted to be instructed to sell a substantial detached residence on Cyprus Road in Heysham. The owner had a variety of agents out as the family wanted to ensure they got a true, honest valuation for their home. It was large. It was stunning. It was also rather unique. The owners no longer needed the space this property gave and were downsizing.
We discussed in detail with the owner what we felt was specifically needed to make sure we hit the market right, and importantly generate interest from serious contenders. Many people sit on the sofa drooling over Rightmove properties on a Saturday night, and Rightmove is a great tool; what we do differently is ensure every marketing tool available is utilised, no available stone left unturned. Wherever people are looking for their next home or investment; JDG are there.
Rightmove – yes, but we upgraded to a premium listing. We wanted to show off the homes key features and make sure people clicked on the details.
Zoopla – Not every agent pays for this site, but many people searching use it – so we make sure all our properties are on there too.
Not all estate agents use the local newspapers now, thinking people only look on line – wrong! The newspaper itself see's an 11% increase in sale on the week the property section is in. We were given the instruction to sell the property just in time for the local newspaper deadline, so we made sure this lovely home was in the press that week.
Our team immediately contacted the many prospective purchasers we have on our own database, not a mass email, Oh no! Here at JDG we believe in the personal touch, after the team are briefed fully on a property (which we do for every home we have for sale) we use that great traditional method of having a conversation and explaining to people how this specifically matches their needs. We do this in great detail too, as we make sure we fully understand every buyers needs.
So, this 360 approach to marketing: prominent high street location, all available property portals, local press, effective database management and local knowledge lead to success....
Sold in four days! And sold for the full asking price. As the JDG team had done such a great job of matching the property to purchasers needs an offer was made after just three viewings.
Happy vendor and happy purchaser makes for a happy JDG team!
Are you thinking of moving? Can we help you? If so please get in touch. It’s free to chat. At JDG we are here to help! Call us on 01524 409100.