Lancaster & Morecambe 01524 843322
Posted on Monday, December 11, 2023
How does your brochure look? Look at the photos. Look at the wording. Are you really happy with it? What do your photos really say? I’ve recently seen agents' photo’s with rain splashes on the camera lens, rooms that look like the house is subsiding and photos which somehow look colourless. Your brochure is the backbone of everything. It doesn’t matter how people house hunt, they’ll ultimately look at your brochure before booking a viewing. Treat it as if it was a holiday brochure. Make sure your brochure shows your home to its best advantage
Sometimes a home needs to be dressed. Just like we accessorise our outfits for a night out, we need to dress our homes. Consider giving your rooms a coordinated look. Brighten up your sofa with new cushions. Accessorise your kitchen with matching appliances. Buy fresh towels for the bathroom and bring out your best bathroom goodies. I like white bedding and plumped-up pillows in the bedroom. Don’t forget to buy some flowers and fresh fruit for the kitchen, all great props for your new photos
Now you have dressed your home, it’s time to get some new photos. Don’t just accept a quick snap, these photos need to look great. When is the best time of the day to capture your home thinking of the sunlight? Make sure your photos are bright and crystal clear. Did you know homes on Rightmove with blue skies generate more interest than homes with grey miserable skies? Please also make sure your photos are straight! Photos’ are there to grab buyers' attention. Make sure yours do for the right reasons.
Forget what price you want, or even what price you need. How does your price compare to the houses you are competing against? Do you offer value for money? If you are asking more for your home, I want to know why. More importantly, potential viewers need to know why. You need to justify your price and to do so you need to show off your best features. What do you offer that they don’t? Why should somebody buy your home rather than a different property? Make a list and make sure it’s enhanced in your listing.
Many tell me this is the hardest thing to do, yet I believe it is the easiest. Your agent should be approachable. They should know your onward plans, your reason for moving. If anything they should be your friend. Ask them. What can we both do to get my house sold? The keyword is both. Try it. You are not blaming them. You are asking for help. And agents like me love to help!
Try these ideas. They need cooperation from your agent. A good agent will happily help and even advise you on all of the above. If you are finding they won’t, maybe it’s time to change.
My name is Michelle Gallagher. If you would like any further advice or a bespoke moving plan, please get in touch. Our advice is free, we love to help. You can contact us on 01524 843322
